THE VALUE OF BEAUTY
Once the economy becomes strong the people’s lifestyle would lead into various luxury needs. They will have many choices to meet. Among those, for the women, developing equating glamour beauty with modern fashion is also has become one of the important needs of the life.
Even the meaning of beauty has changed over time. Today, many 
tall beautiful and smart girls dream of becoming models. Various beauty contests have produced models for cars, property, and underwear, as well as movie and TV stars, programme hostess, and even writers.
In course of persuading of beauty, women often rely on themselves and in beauty creation movement woma
n achieve to beauty through artificial means and even do the cosmetic surgery at a cost of heavy amount.
“I am satisfied with my cosmetic surgeries. I found that I have become more confident in myself, and my state of mind has become more tempered,” said one of the charming beautiful models, who don’t want to disclose her name, of Kathmandu’s fashion industry.
“No matter what kind of cosmetic surgery the woman has taken, only in possessing both inner and outer beauty can she be attractive,” she added.
The pursuit of beauty shows the improvement of people’s material conditions. It is a development of society for those who have undergone cosmetic surgery and dare to open their ident
ities.
Now beauty– not just money– talks. Natural beauty is rare; so many hopeful girls undergo cosmetic surgery to improve their looks.
Today, among so many pretty faces, it is very hard to say whose look is natural and whose is artificial. Anyway, beauty isn’t about having pretty face. It’s about having a pretty mind, pretty heart, and a pretty soul.
Spin-Off Industries
Beauty is now a resources and beauty contests are one of the best ways to develop it. The model competition is a special kind of beauty competition. In addition to the income during the competition, the organizers can earn more by signing contracts with models to obtain the right to use their images for advertising, film and television.
A beauty competition can produce considerable social and economic effects both for the city where it is held and for the hometowns of the winners. Other beneficiaries include scouting companies, agents, and other intermediaries.
Since Trans Continental Talents, the world’s largest talent agency, has opened for business in the various cities of the world, the search for future stars has become a new business, and many scouting companies try to pick up for their products for marketing promotion.
No doubt, this will make companies large profits as intermediaries through giant database. It is said that Talent scouts can earn up to six digits amount a month.
In this connection, Nepal has also been organizing various beauty and fashion model competitions every year. This has made the business organization to hunt the model easily.
In European countries, models are mainly a product of the media. Fashion designers in European countries can get information on models and the recent developments in the industry through the media.
However, Nepal has not created such an environment fully yet. In Nepal, over the pat years, many gifted models have come to the fore, and many industries have made profits through frequent fashion model competitions. However, it is believe that beauty is the power by which a woman charms a lover and terrifies a husband.
Beauty’s Real Value
The Greek philosopher Aristotle said, “Professional beauty is a greater recommendation than any letter of reference,” In Nepal, that sentiment has been carried a step forward, and the development of the beauty industry has made an impact on other economic sectors, such as advertising, exhibitions, clothing, cosmetics, and caterings.
Women possessing beauty have entered every trade, including car exhibitions, opening ceremonies, and property and commodity promotions. Now, people can see the images of these women everywhere.
Beauty has become a lever for Nepal’s developing economy. No doubt, models can enhance the beauty of the products and boosts sales.
Now, cities are festooned with advertisement and billboards, covered with beautiful stars bearing innumerable expressions who work for advertising, Internet and individual products and enterprise companies.
In bookstores, many beautiful posters can be found at a good price. Almost all of these best-selling prints feature the pictures and stories of beautiful women. High tech enterprises, not to be outdone, invite movie and TV stars to be their spokeswoman. From TV to mobile phone companies, competition is fierce for the hiring of these rising stars of advertising.
The use of beautiful women by manufactures and business for advertising has lured more and more customers. And the competition is growing increasingly intense. However, all should consider and rethink that the best part of beauty is that which no pictures can express.
Beauty Change A Life
Being beautiful can cost pain and money. “The pretty face can produce rice,” is a universally accepted proverb. The belief has held true. Money awards for winners of model and beauty competitions and opportunities even more valuable have become a shortcut for beautiful girls to fulfill their ambitions. Winning the crown at beauty contest can change a young woman’s life. Whatever it might be on the floor, beauty could be classified into various ways of which outer beauty is what the eyes can see, inner beauty can only see through the heart.
